Sustaining Ukraine’s Creative Community in Times of War
Fashion, art, and business professionals in Ukraine are utilizing consumer power to maintain their industries during the Russian invasion. They have established programs such as Spend With Ukraine and the Ukrainian Emergency Art Fund to support Ukrainian creatives and the economy. By choosing to buy Ukrainian products, consumers can play a role in supporting the country’s financial stability.
Andrey Klen, founder of Spend With Ukraine, emphasizes the significance of supporting the economy through purchases. Ukrainian fashion designer Anna October, also part of Spend With Ukraine, supports the idea that every purchase contributes to supporting the country. Sustaining consumer interest and promoting these initiatives is crucial for their success.
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